About
Deep Food is "Food for Thought," a creative collective that leverages multi-sensory design experiences to promote art and culture. Their edible-based creations range from immersive exhibitions, experiences, performances, and creative workshops.
A roster of art and cultural institutions, such as the M+ Museum Rover project, the Oi! art space of the Art and Promotion Office HK, and design festival Detour have commissioned the team.
Sometimes, Deep Food promotes cultural diversity with witty blends of Yuen Yeung; at other times, the duo challenges eaters' preconceptions with bizarre bread twisted from conventional local recipes.
Team background
With a background in product design and an interest in expressing their ideas through discursive creations, team Deep Food and their collaborators across disciplines constantly apply their expertise in manipulating 3-dimensional mediums into food.
Cindy and Heinrik both graduated from Hong Kong PolyU BA in Product Design. Before starting Deep Food, Heinrik was a product designer at creative agencies and international brands. Cindy obtained her MA in Applied Imagination at Saint Martins, UAL, UK; she is recognised by UAL International Post-Graduate Scholarship 21’, HKDfA Young Design Talent Award 19’, PolyU the Most Outstanding Student Award 18’, with full scholarships from The D. H. Chen Foundation (a leading family philanthropic trust in Hong Kong) in her bachelor study.
Deep Food has been supported by the HKDC Design Incubation Programme and UAL Creative Business Accelerator. In addition to commissions, their works were showcased by the Festival of Applied Imagination at Saint Martins, Culture/ Enterprise Symposium 21, UAL UK, and Business of Design Week, HK, and reported by the Dutch Institute of Food & Design, Tatler, Arts Thread UK, TimeOut, Radio Television Hong Kong, and more.